The British Art Fair 2024 marks a significant milestone in the U.K. art scene by introducing a groundbreaking section dedicated to digital art, titled "PIVOTAL: Digitalism." This new addition to the fair, curated by the renowned academic and interdisciplinary artist Rebekah Tolley-Georgiou, promises to be a dynamic platform for showcasing the latest advancements in digital art, including A.I., AR, V.R., digital sculpture, and more. Set in two top-floor galleries at the Saatchi Gallery, PIVOTAL will offer visitors immersive experiences that blur the boundaries between the physical and digital realms, reflecting the rapid expansion of digital technologies and their profound impact on contemporary art and culture.
Kei London Art Agency's debut at the British Art Fair brings together a selection of innovative digital artists who are pushing the boundaries of creativity and technology. Kei London will feature the works of Lucinda Dilworth (AKA Dilly), Devy Man, and Steve Zafeiriou, each bringing a unique perspective to the digital art landscape.
Lucinda Dilworth (AKA Dilly) is known for her ability to merge traditional painting techniques with cutting-edge digital technology. Her work explores themes of identity, technology, and the female form, using visual animation and projection mapping to transform static artworks into immersive, dynamic experiences. Dilly's art challenges the viewer to reconsider the relationship between reality and the digital world, offering a bold commentary on contemporary issues and redefining the boundaries between art, technology, and society.
Devy Man is a multifaceted artist with over 20 years of experience across various creative disciplines, including film, music, and contemporary art. Known as the "Alchemist of Colours," Devy Man's work addresses the challenges of the human condition, ranging from environmental concerns to personal development, intercultural communication, and human rights. His innovative approach to art-making, which includes the development of the selfie-video interview technique and the "Harmonyphone," exemplifies his commitment to combining high technology with eco-responsibility and the therapeutic power of creativity.
Steve Zafeiriou is a new media artist and technologist whose work explores the theme of "The Illusory Perception of Reality." As the founder of Saphire Labs, Zafeiriou employs custom generative algorithms, electronic circuits, and data-driven sculptures to create interactive installations that challenge and subvert the viewer's perceptions of reality. His art invites audiences to question their understanding of the world, prompting a deeper exploration of the subjective nature of reality.
In addition to the featured artists, Kei London will also showcase the works of Fara Thomas and Andrew Gow, further enriching the diversity and innovation on display at PIVOTAL. As part of the British Art Fair, Kei London occupies a prominent position on the second floor of the Saatchi Gallery, in Block 8, where they look forward to welcoming visitors from 26 to 29 September 2024.
The introduction of PIVOTAL at the British Art Fair reflects a growing recognition of the importance of digital art in the contemporary art market. Will Ramsay, Director of the British Art Fair, highlights the significance of this new section, noting that digital art, while not new, is still relatively fresh in the art market. Ramsay encourages collectors to explore and invest in digital art, positioning PIVOTAL as the ideal starting point for building a collection of this innovative art form.
Produced and curated by Rebekah Tolley-Georgiou, PIVOTAL is supported by an advisory team of digital art luminaries, including Peter Higgins, Tomas Roope, Lol Sargent, Jacqui Kenny, Tom Cullen, and Jack Hardiker. This esteemed panel brings together a wealth of expertise and experience, ensuring that PIVOTAL offers a comprehensive and cutting-edge exploration of digital art.
In summary, Kei London's participation in PIVOTAL at the British Art Fair 2024 underscores its commitment to showcasing the forefront of digital art. With a roster of talented artists redefining the boundaries of art and technology, Kei London invites visitors to experience the future of art in Block 8 of the Saatchi Gallery from 26 to 29 September 2024.
Ref: British Art Fair Announces PIVOTAL Digitalism - A New Section for Digital Art from Luxurious Magazine. Published 11 July 2024
