At the recent Kei London event at The Beauchamp in Knightsbridge, the Art Runway concept took centre stage, elevating the viewing experience to new heights. This dynamic approach transformed the event by deliberately parading artworks down the venue by art models, creating vivid encounters that lingered long after.
Concept: The art runaway concept challenges the traditional art display model, by shifting the viewer's experience from static to dynamic. Instead of being confined to static frames, the artworks come alive, through models, makeup and even garments, creating an intimate connection and anticipation between the artists and the crowd.
Special Thanks:
A heartfelt thank you extends to everyone involved in making this event a resounding success. Special recognition goes to Youyou for her exceptional contribution in enhancing the Art Runway concept, and Martin and the EMKAI Model Agency for their outstanding work.
To the Kei London crew, a special shoutout to Ramona for her unwavering support and dedication. Stepanos our gifted digital artist. Thanks also to Hana, Mary, Luke, Pooya and the rest of the team for being part of this journey and sharing their passion and skill with us.
The HMUA team, comprising Jieun and Omar, skillfully enhanced the beauty of the art models, while TP, the Stylist and Designer, added flair to the event's visuals. Thank you to the incredible models and behind-the-scenes support staff.
The show stars were the fine art artists Andrew Gow, Dangerosa, Claire McCarthy, Fara Thomas, Antalya Von Preussen and Hossein Borojeni.
Gratitude:
Thank you to all who attended, contributed to the event's atmosphere, and made it memorable. Special thanks to The Beauchamp's venue manager and staff for their fantastic support, which significantly contributed to the event's success.
Next Event:
Our next Private event is scheduled for June 2024. Stay tuned for more details.
Production & Casting Director: Youyou Zhou
HMUA: Jieun Sung, Omar
Stylist & Designer: TP
PH: Andrea Brandt
BTS: Janette Lee
Video: Tom Seager
Models:
Reyes. Willow, Kexin, Lewis, Lewis, Leo, Luca, Julius, Cillian, Abisola, Beatrice and Joelina
Production Assist: Luxi Chen, Caden
PR interns: Mishall, Vida, Faye, Helen, Iccha, Patrycja, Lumi, Lily
DJ Duo: Doppio
Internal Kei London: Ramona Babakhanians
Digital Artist: Stefanos
Special thanks to: Martin Kurina and EMKAI Model Agency
Location: The Beauchamp in Knightsbridge, London